About HEALS — Humans Enriching Animals Lives

Our founders

Dr. Jason Berg, Chairman of the Board

Chairman of the Board

Dr. Jason Berg

Chairman of the Board

Jason Berg, DVM, DACVIM (Internal Medicine/Neurology) is the Founder, Chief Executive Officer, and President of Guardian Veterinary Specialists. A highly respected board-certified veterinary internist and neurologist, he has devoted his decades-long career to practicing veterinary medicine with a difference—doing more, providing more, and caring more. His compassionate and sensitive approach has earned him the loyalty of thousands of pet owners and referring veterinarians alike. His dedication to advancing the field of veterinary medicine has garnered national, even international, recognition.

Dr. Berg received his DVM degree from Texas A&M University. He went on to complete his internship and residency training in veterinary neurology and internal medicine at The Animal Medical Center in New York City. He received board certification in neurology in 2000 and in internal medicine in 2002.

Also committed to advancing veterinary medicine, Dr. Berg has held multiple positions with the American College of Veterinary Internal Medicine and is past president of the Westchester Rockland Veterinary Medical Association. A sought-after lecturer and instructor, he’s published numerous articles in peer-reviewed journals, including those of the American Veterinary Medical Association and Veterinary Internal Medicine, and American Animal Hospital Association. Read some of his scientific publications here.

Bernadette Vinci, MS, LHEP, Chief Executive Officer

Chief Executive Officer

Bernadette Vinci, MS, LHEP

Chief Executive Officer

Bernadette Vinci, MS, has acquired an impressive track record during her career as a management professional in the veterinary industry. She has launched three successful veterinary emergency and specialty hospitals and is currently building a non-profit organization to assist pet owners in need under the auspices of Guardian Veterinary Specialists.

Ms. Vinci initially served as Vice President and Chief Operating Officer of Guardian Veterinary Specialists from 2016 to early 2021. During this time, she played a significant role in growing the practice from 30 to 180 employees. Under her leadership, revenue grew by 350%. She was also involved in acquiring two additional Guardian practices in Orange County and the Bronx. Some of her additional responsibilities in this position were strategic and financial management, operations, and human resources.

Building upon these accomplishments, leadership asked her to launch a new non-profit organization, HEALS, Humans Enriching Animals Lives. Assuming the role of Chief Executive Officer of HEALS in early 2021, she’s responsible for all aspects of initiating this charity organization, including all budgetary, business, fundraising, and IRS considerations; strategic management; operations and human resources; community impact; resource development; and ensuring that its mission is carried out. She continues to serve on the Guardian Veterinary Specialists Executive Team.

Ms. Vinci is a Licensed Human Element Practitioner (LHEP) with the goal of attaining personal and professional achievement through the development of new life skills that build confidence, improve communication, enhance understanding of others, and create a pathway for a fulfilling, lifelong career.

Prior to joining Guardian Veterinary Specialists, Ms. Vinci was Director of Operations at Newtown Veterinary Specialists in Newtown, CT, from 2012 to 2016. In this position, she was responsible for overseeing all hospital operations, including financial management. Previously, she helped found the Animal Specialty Center in Yonkers, NY, where she played a key role in its conception and development, serving as an administrator, overseeing daily operations, and managing a staff of more than 100 employees from 2005 to 2010.

Earlier on, Ms. Vinci founded BRV and Associates, an insurance and financial services firm that provided benefit solutions to veterinary groups. She started out her career at AT&T, where she worked for 18 years, becoming Global Account Manager and supervising a large staff in implementing business solutions for Fortune 500 pharmaceutical companies in the veterinary field.

She received her undergraduate degree in accounting from Pace University in New York and her master’s degree in business management from Brooklyn Polytechnic Institute. A big believer in giving back, Ms. Vinci is an advocate to find a cure for ALS (Lou Gehrig’s disease) and is the New York State Representative for the National Caregiver Society.

Our story

We believe every pet deserves a fighting chance.

For decades, veterinary professionals at HEALS have witnessed the heartbreak of families forced to surrender or euthanize beloved pets simply because they couldn’t afford care. We decided to do something about it.

The bond between a pet and their owner is one of the most powerful forces we know.

Throughout the decades we’ve been practicing veterinary medicine, we’ve witnessed, understood, and appreciated the special sustaining bond that develops between pets and their owners.

But unfortunately, this rewarding experience has a dark side. As veterinary professionals, we also see wrenching heartbreak, stress, and anxiety when pet owners surrender or — even worse — euthanize their beloved companion animals simply because they lack the financial means to pay for medical and surgical care.

These cases affect us profoundly. Inspired by our love of animals, we’re dedicated to doing something about it.

Suga with Tia
Suga has been Tia’s comfort through homelessness and hardship — and now she’s getting the care she needs thanks to you.

HEALS is truly a unique program.

We don’t just write a check and move on. We stay with families through every step of the process — because the owner needs support just as much as their pet.

No judgment, ever

We don’t prioritize by age, breed, or circumstance. Every animal is a member of a family and deserves a fighting chance.

We go the extra mile

We spend as much time as necessary on every case. Our CEO, Bernadette Vinci, has spent thousands of hours on the phone working through cases — always going the extra mile.

100% goes to care

Every dollar donated goes directly to veterinary care. Our goal is to end economic euthanasia and animal surrender due to the inability to pay.

To end economic euthanasia — one family at a time.

We keep qualifying owners and their pets together longer, and help them enjoy a better quality of life. No family should ever have to say goodbye to their pet simply because they can’t afford to say yes to care.

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